Why I do what I do

Who or what is Strategicreative?

I'm Chris, brand and creative strategist and founder of Strategicreative. I'm admittedly a bit of a branding geek – when I'm not working with clients, you'll find me studying my favourite creatives like Michael Johnson and the late great Alina Wheeler, leafing through the latest branding books, or learning from Brand Strategy Sarah and the Brand Strategy Academy.

Curiosity verging on obsession

This obsession isn't just professional curiosity – it's what makes me better at solving your brand challenges. You're not just getting someone who does brand strategy and design as a job. You're partnering with someone who lives and breathes this discipline, constantly evolving their approach and bringing genuine passion to capturing who you really are.

The Strategicreative trinity

Strategy:
I dig deep to understand your business, your audience, and competitive landscape, then craft a clear brand strategy that aligns with your business goals and resonates with the people who matter most.

Creative:
I translate strategy into a distinctive visual identity driven by a core idea rooted in your brand strategy. Every design choice is crafted to create meaningful connections with your audience.

Communication:
I demystify the branding process, guiding you through complex decisions with clear rationale. Enabling you to confidently own and articulate your brand story.

Beyond the work

Away from the desk, I love coffee – it fuels my creativity – and I dabble in lino cut, showing that I'm always creating or crafting something. I enjoy regular cinema visits, there's nothing better than seeing a great film on the big screen. I listen to audiobooks while working or solving brand problems, and belong to a kettlebell fitness community, swinging weights outdoors with a wonderfully supportive group. More recently I've progressed to kettlebell juggling.

And I've supported Chelsea since I was small, when my Chelsea-mad dad who grew up overlooking the ground used to take me to matches. I still go when I can, which over the years has taught me much about brand loyalty and longevity.