Naturally inquisitive and passionately creative. Always.

Image of Chris Ruffles Strategicreative

I'm Chris, a Winchester and Hampshire based brand and creative strategist, founder of Strategicreative. I'm a bit of a branding geek when I'm not working with clients, you'll find me studying creatives like Michael Johnson and the late Alina Wheeler, or learning from Brand Strategy Sarah and the Brand Strategy Academy.

It's not just professional curiosity. It's what makes me better at solving your brand challenges, and why I rarely think of a project as finished at handover — brands need tending, not just launching, and I like being the person who stays close enough to do that.

Some clients bring me in at the very start, when there's an idea but no strategy yet. Others already know their direction and need it built out visually. Others have a brand that's served them well for years and just needs a refresh. I can help wherever you’re starting from.

Process

Strategy

I dig deep to understand your business, your audience, and competitive landscape, then craft a clear brand strategy that aligns with your business goals and resonates with the people who matter most.

Line drawing of a human head in profile with a magic wand inside the head, and red-dotted lines indicating magic.

Creativity

I translate strategy into a distinctive visual identity driven by a core idea rooted in your brand strategy. Every design choice is crafted to create meaningful connections with your audience.

Clarity

I demystify the branding process, guiding you through complex decisions with clear rationale. Enabling you to confidently own and articulate your brand.

To start a discussion about your brand email me

  • "Thanks to Chris, we now have a brand that not only looks incredible but genuinely captures who we are across multiple platforms and formats. It's a transformation we're proud of, and it simply wouldn't have been possible without him."

    Laura Rose, Marketing & Communications – Keychange Charity

  • "Chris helped us architect our brand in a new way and added huge value to a previously unknown area for us."

    Benjamin Downing, CEO – Keychange Charity

  • "When it comes to branding and design, Chris absolutely knows his stuff. Working with him on our award-winning charity rebrand was one of the best projects I've worked on, and Chris was a massive part of that. He helped us to really get under the skin of our organisation, taking time to get to know us and using his creative talents to breathe life into our new brand enabling us to achieve our objectives and goals."

    Peter Wright, Head of Marketing Communications – Thirtyone:eight

  • "I have worked with Chris for several years on diverse projects from full rebrands to brand consolidation and brand refresh initiatives. Chris can translate the 'briefest of briefs' getting right to the heart of the objectives. He always delivers projects of a very high standard injecting creativity and originality into every piece of work."

    Noleen Turner, Head of Communications – Aspen Healthcare

  • "Working with Chris has been a great experience. He guided us through developing our new identity and brand, engaging with us to shape what is now Marln Group. Throughout the project, he kept us updated at key stages, ensuring a smooth process and a well-thought-out final result. We're very happy with the outcome and would highly recommend him for business design needs."

    Jason Garner, Director – Marln