You’ll always find me thinking about solving someone else’s problems.

How I work

Strategic partnerships, not project work

I become your long-term strategic creative partner. Your on-call creative agency for brand, brand identity, guidelines and everything in between. My clients work with me for years, not just single projects.

Mission-critical understanding

I specialise in working with purpose-driven organisations where brand clarity can make the difference between securing funding or not.

As a strategic branding agency I understand that every touchpoint matters when your cause can't wait for clarity.

Results that make a difference

From charity rebrands that gain recognition to NHS Foundation Trust transformations, I deliver work that doesn't just look good – it drives measurable business outcomes.

Process

Strategy

I dig deep to understand your business, your audience, and competitive landscape, then craft a clear brand strategy that aligns with your business goals and resonates with the people who matter most.

Creativity

I translate strategy into a distinctive visual identity driven by a core idea rooted in your brand strategy. Every design choice is crafted to create meaningful connections with your audience.

Clarity

I demystify the branding process, guiding you through complex decisions with clear rationale. Enabling you to confidently own and articulate your brand.

I’ve worked for a large range of clients from small start-ups to large blue chips and many lovely charities and not for profits across various design agencies over the past 30 years.

“Chris is a unique combination of brand strategist, gifted creative and talented communicator - all the while understanding and getting to the heart of clients' needs.”

Emma Howlett - Head of Communications at CSW