You’ll always find me thinking about solving someone else’s problems.

How I work

Strategic partnerships, not project work

I become your long-term strategic creative partner. Your on-call creative agency for brand, brand identity, guidelines and everything in between. My clients work with me for years, not just single projects.

Mission-critical understanding

I specialise in working with purpose-driven organisations where brand clarity can make the difference between securing funding or not.

As a strategic branding agency I understand that every touchpoint matters when your cause can't wait for clarity.

Results that make a difference

From charity rebrands that gain recognition to NHS Foundation Trust transformations, I deliver work that doesn't just look good – it drives measurable business outcomes.

Outline illustration of a human head in profile with a red eye inside a white brain silhouette, emitting red rays

Process

Outline of a human head in profile with eye, magnifying glass, and alert symbols inside, representing surveillance or awareness.

Getting under the skin

Understanding that goes beyond surface-level brand audits. I take time to understand your culture, stakeholders, and what makes you genuinely different.

Line drawing of a human head in profile with a magic wand inside the head, and red-dotted lines indicating magic.

Uncovering the magic

I ask the grounding questions that uncover your brand story and get right to the core of what you're trying to achieve, even when you're not sure yourself.

Outline of a person's head with a heart depicted inside it, surrounded by dotted lines and light rays indicating emotional focus or mindfulness.

Getting right to the heart

I’ll help you discover ‘the big idea’ right at the heart of your brand. One that captures who you really are, not just what you do. Every design decision rooted in the strategy.

Outline of a human head with a brain area depicted in red, suggesting focus on brain or mental health.

Consistency delivered

Your brand exists in the minds of your audience. I’ll make sure everything they see and hear across print, digital, environmental, web and social is consistent and linked to your brands ‘big idea’.

Illustration of a human head outline with a lightbulb around the head and a magnifying glass with an eye inside, symbolising ideas, insight and vision.

Ready to bring clarity to your brand?
Get in touch to arrange a FREE brand clarity call.

Book a brand clarity call

I’ve worked for a large range of clients from small start-ups to large blue chips and many lovely charities and not for profits across various design agencies over the past 30 years.

Keychange logo featuring a black circular icon with a stylized heart-shaped key and the word 'Keychange' in bold black text.
Logo with bold black text saying "thirtyone: eight" and a geometric house illustration, with a tagline "Creating safer places. Together."
Logo of NHS East London NHS Foundation Trust.
Marln logo with stylised marlin tail / arrow
Logo with the words 'On Fire Fitness' and three right-pointing arrows.
Logo for Saint Paul's Cathedral, featuring a stylised cross and swords.
Logo for Pilgrims Hospices featuring a stylised human figure with arms raised and the organization name.
Logo of St. Joseph's Hospice featuring a crest with a crown, shield, and Latin inscription, alongside the text 'St Joseph's Hospice.'
Graphic with two overlapping circles, one black labeled 'Stoke Mandeville spinal research...' and one gray labeled 'Improving quality of life after paralysis'.
A black silhouette of a branch with leaves and acorns above the text "National Trust" on a white background.
Logo with geometric shapes and text that reads 'Solent Local Enterprise Partnership' in black on a white background.
Text with the words 'Wycliffe Bible Translators' and a slash separating the words, 'Wycliffe' and 'Translators', with 'Bible' in the middle.
Logo for St. Pancras International train station.
Black speech bubble with the word "Premier." in white bold letters.
Logo of Berkeley Group with a crest and the text 'Berkeley Group' in black.
Silhouette of a mortar and pestle with herbs and a flower, with the text 'MYDDFAI' underneath.
Logo with a stylized bug icon above the text 'VESL SIM' in black and gray letters.
Portico Shipping logo in gray and black text on a white background.
Portico Logistics logo with the word 'Portico' in gray and 'Logistics' underneath in black.
Portico Port Services logo with the word 'PORTICO' in large gray letters and 'PORT SERVICES' in smaller black letters beneath it.
Hayfin logo with grey text and angled corner design
Logo with an ornate letter G inside a square, the letters G O E below the logo, and the text "Coffee by Premier" underneath.
Stylized text displaying 'T4/7' with a black 'T', a black '4', a slash '/', a gray '7'.
Logo of The Holly Private Hospital with black rectangular border and text in black

“Chris is a unique combination of brand strategist, gifted creative and talented communicator - all the while understanding and getting to the heart of clients' needs.”

Emma Howlett - Head of Communications at CSW