One life. Two outcomes. A staff awareness campaign for East London NHS Foundation Trust
HEALTHCARE SECTORThe brief from East London NHS Foundation Trust was to create a campaign targeted towards staff to promote a talking first approach when engaging with patients. Suggesting they engage in conversation with patients before reverting to any intervention.
Approach
The creative approach needed to be bold as the poster would appear in very busy NHS environments so staff would only have a moment to digest any information. The campaign needed to stop staff in their tracks. The creative execution was loosely based around a playing card, using the inverted image to represent the medical intervention, shown in silhouette with the suggested ‘Talk First’ approach shown in full colour above. Key messaging ‘One life. Two outcomes.’ further reiterated the message at the heart of the campaign. The campaign was rolled out across City of London, Hackney, Newham, Tower Hamlets, Bedfordshire and Luton.
Services
Brand strategy & system
healthcare identity system
brand guidelines
Digital collateral
digital templates
full brand suite
Work completed whilst at EPLS Design
"Chris took the time to deeply understand our mission and values, the diverse communities we serve and translating them into an identity that not only looks great but also truly reflects who we are. The final result exceeded our expectations-visually compelling, strategically sound, and consistently resonant with our audiences. Since launching the new brand, we've seen a noticeable increase in engagement, recognition, and internal alignment. Chris is easy to work with and very approachable. I wouldn't hesitate to recommend him to any organisation looking to build a meaningful, effective brand."
Taiye Aro MCIM - Head of Marketing
