The challenge

Thirty 4/7 provide specialist communications support for renewables, infrastructure, residential, commercial and retail sectors. They wanted a new modern identity for their brand that helped them to stand out in a busy sector while reflecting their disruptive approach to the industry.

The approach

This project focused on creating a distinctive visual identity that could differentiate Thirty 4/7 in a crowded marketplace without relying on typical environmental business tropes.

The name was personal to the founder and had no direct connection to the industry in which they operate – but this disconnection was actually disruptive and memorable. Rather than trying to make the name more 'environmental,' I embraced its unique character.

I designed a dynamic identity using bold typography and a graphical slash device which splits the 4 and 7 in the company name. The same angle is then used on the 4 & 7, visually connecting them. The device is also used to contain the logo and as a dynamic element in its own right, scaling to accommodate images or text and creating interesting shapes, windows and cutouts.

The results

A distinctive color palette complements the deep purple selected as the main color. These all come together on the website and event materials creating a dynamic and constantly evolving identity that stands out in the clean energy sector.

Services

Creative platform
+ Guidelines
+ Website
+ Printed collateral
+ Event materials

Work completed whilst at EPLS Design